The Hidden Profit Leak Checklist — Santasha Milner
Free Resource — 02 of 3

The Hidden Profit Leak Checklist

Eighteen yes/no questions to find where revenue is slipping through process gaps. We do not sell AI. We solve business problems.

Answer honestly — this isn’t a marketing quiz, it’s a diagnostic. Check every box that’s true for your business right now.

Pricing

  • Are you still quoting the same price you set more than a year ago, without checking it against current costs?

  • Have you given a discount in the last 90 days without a specific business reason for it?

  • Do you find out a job was less profitable than expected only after it’s finished?

  • Are your prices based on what feels fair rather than what your actual costs and time require?

Client Retention

  • Do you find out a client left only when they stop responding, rather than seeing it coming?

  • Have you gone more than 60 days without checking in on an active client relationship?

  • Do your best clients get the same generic treatment as everyone else?

  • Are you unsure which of your current clients are actually profitable versus just busy?

Missed Follow-Up

  • Are you still manually re-confirming every appointment instead of it happening automatically?

  • Do proposals sit for weeks without a scheduled follow-up?

  • Have you lost track of a lead simply because they didn’t respond to the first message?

  • Do referrals and testimonials only happen when a client thinks to offer them?

Time Waste

  • Are you doing tasks each week that a template, form, or automation could handle instead?

  • Do you spend time re-entering the same information into more than one system?

  • Have you built a manual workaround for something a tool you already pay for could do automatically?

  • Do you regularly work on tasks that don’t require your specific expertise?

Delegation Gaps

  • Are you still the only person who knows how a key process actually works?

  • Would the business struggle for more than a day if you were unreachable?

  • Have you avoided delegating a task because explaining it once felt like more work than just doing it yourself?

Scoring:

0–3 checked — You’re relatively tight. Worth a periodic re-check, not urgent.

4–8 checked — There’s a real leak somewhere in here, and it’s probably costing you more than you’d guess.

9+ checked — This isn’t a tuning problem. Multiple systems are leaking at once, and they’re compounding each other.

If you checked five or more, the next right step isn’t guessing which one to fix first — it’s the Business & AI Assessment: a 90-minute, $499 operational read that tells you exactly where the leaks are and in what order to close them.

Want a printable copy? Save this page or print it directly from your browser.

Ready When You Are

Checked five or more boxes?

That’s exactly what the Business Strategy & Systems Assessment is for — a 90-minute, $499 operational read that tells you where to start and in what order.